CNN Signs 24 Sponsors For Inauguration
The election has been kind to CNN. The network and Web site has signed on Cisco, Sprint, Exxon Mobil and Vestas Wind Systems as integrated sponsors for the inauguration coverage on CNN and CNN.com. In addition, more than 20 advertisers have purchased airtime on TV throughout the day and 18 advertisers have bought ads online.
CNN executive Greg D'Alba says the total client list is the largest the network has ever had for any one- or two-day event. D'Alba expects the viewer interest to continue for several months. "We used to talk in terms of the inauguration as the first 100 days. Now we certainly talk in terms of the first 365 days," he says.
CNN's event-based sponsorship strategy is similar to MTV and BET, which nabbed sponsors such as Verizon, Target and Procter & Gamble for inauguration coverage. MSNBC has also sold out its inaugural sponsorship packages. The approach of those networks is markedly different from that of CNN rival Fox News. Fox is focusing its sales and marketing efforts on three new shows launching later this month, rather than on two days of inauguration coverage.
Recent Around the Net In Media Articles
-
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ...
Be the first to comment on "CNN Signs 24 Sponsors For Inauguration "
Leave a Comment