Pixsy Shares Ad Revenue In Syndicated Video Content

by , Jan 21, 2009, 7:45 AM
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pixsyVideo search engine Pixsy has developed an application that lets it share ad revenue with publishers from syndicated video content.

Palo Alto, Calif.-based Cooliris and Santa Monica, Calif.-based Ego TV are the first two companies to sign on with the service. Premium Feed offers access to more than 50 million pieces of content from more than 3,000 owners. About 2 million licensed syndicated video clips have preroll and overlay ads that play back on publisher Web sites through an API that connects to the backend of nearly any video player.

Aside from providing additional revenue, Ego TV's deal with Pixsy provides additional clips on travel and technology to those who visit the "original" video entertainment site, according to Jimmy Hutcheson, president at Ego TV, whose site advertisers include AT&T, Burger King, and Microsoft. "Pixsy's content supplements our content library," he said. "There are only so many camera guys, writers and resources available, so for a company that produces content daily, this type of service allows me to build a content offering without a lot of cost."

Ego TV serves up 17 million page views monthly, Hutcheson said, through distribution channels TiVo, Video On Demand and others.

The agreement negotiated with content owners pays a share of revenue to Pixsy and the publisher each time a video is watched, according to Chase Norlin, Pixsy CEO. "Now we're making money on a service that we hadn't before" he said. "Before, we just licensed video search to publishers that wanted to offer our syndicated content."

Content owners providing the clips insert ads and metadata to improve search engine optimization (SEO), so consumers can find them more easily when searching on specific subjects in search engines such as Google, Microsoft or Yahoo.

Still, competition remains fierce against rivals Blinkx, Truveo and Hulu. For instance, Hulu offers publishers a bigger brand name than Pixsy, as well as great player and fantastic content, Norlin said. On Tuesday, NBC Universal and News Corp. formed a joint venture with Hulu to stream President Barack Obama's inauguration live.

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