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New Jersey Nets Marketing Staff Play Away Game With Partners

Veteran business journalist Barry Janoff launched a daily sports marketing Web site, www.NYSportsJournalism.com, last week that covers breaking news, deals and ad campaigns as well as commentary, Q&As and blogs. Janoff has already broken a few stories, including today's exclusive about members of the New Jersey Nets partnership marketing unit spending a day working as an employee with the Nets' marketing partners.

The "A Day in the Life" program was set up to give staff members a better understanding of the day-to-day workings of companies like Budweiser, Aflac and Vonage. A staffer may, for example, ride a Bud delivery truck to see what goes on at retail.

"We want to know first-hand how they go to market and how they advertise, learn more about new product launches, and understand what obstacles [our partners] face everyday," says Brett Yormark, president and CEO of New Jersey Nets Sports & Entertainment.

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1 comment about "New Jersey Nets Marketing Staff Play Away Game With Partners ".
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  1. Barry Baum from Nets, January 21, 2009 at 12:05 p.m.

    While we are moving to Brooklyn in 2011, we are still playing in NJ. Your headline says New York. Thank you for correcting.

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