IN THE SPOTLIGHT THIS WEEK:
TIM McHALE has joined DDB Digital as Chief Media Officer. Previously, McHale served as Executive VP, Director of Strategic Planning & Development at i-traffic, where he was responsible for stewardship of strategic planning and business development. McHale has planned media and marketing campaigns on over 150 brands during his 17+ year career for clients including: Procter & Gamble, General Foods, Colgate- Palmolive, General Motors, Continental Airlines, Sprint, MCI and Intel. Prior to Agency.com, McHale was Director of Media Services at interactive agency Blue Marble. A regular columnist for Brandweek, McHale began his career as an intern at Ogilvy and Mather.
Sponsored by MPlanner Have problems with your media planning? Don't' worry. MPlanner, the first free media planning and flowcharting system using the power of the Internet to plan, optimize and schedule any medium - both online and offline - is here to assist you. You can access your media planning filed from virtually anywhere in the world and share your flexible, graphically dynamic media flowcharts via the web. In addition, you can now select media from our newly added exclusive directory.
Visit http://www.mplanner.com and give it a try.
JOSEPH CULLEY has been promoted to VP of Marketing for Sega of America. He will help drive marketing, advertising, and promotional campaigns for Sega Dreamcast(tm), bringing his 14 years of experience in consumer marketing, business development and brand positioning to Sega.
STEPHEN SEABOLT will be the new Chairman and CEO of Spinway, Inc. Seabolt held the positions of president and CEO for Sunset Publishing Corporation. KRISTEN SAGER, VP of Marketing for eHow was selected as one of Advertising Age's top 100 Marketers, an honor that rewards executives as outstanding visionaries for successful marketing approaches.
SANDRA LAWS, APR, president of Lawscomm, an interactive communications firm, was recognized as a 1999 Women of Achievement award recipient from The Association for Women in Communications Denver Professional Chapter.
MATT THORNHIL has been named Executive VP of Interactive Services for Abovo Marketing Group. Thornhill has 18 years of experience in interactive services and traditional advertising.
ALAN EISENSTADT will serve as the new Director of Sponsorship Sales, Eastern Region for Classified Ventures, Inc. He will be responsible for building and managing a sales team that will leverage Classified Ventures, Inc.'s current advertising relationships, and developing new alliances with major marketers located on the East Coast.
STEPHEN J. KILL