According to a new study from TiVo on network and cable TV commercial viewing habits, six of the 10 most-watched spots seen in DVR playback in 2008 were for movie releases, reports
Adweek.
"Forgetting Sarah Marshall," a Universal Pictures ad, led the list. Eight of the 10 most-watched time-shifted cable spots aired in various episodes of the USA series "Pysch," which often integrates
characters from the series into ads.
