Pixel Signs Up with DAN to Offer Display Ads in Malls

  • July 13, 2000
Montreal-based firms Pixel Systems and DAN (Digital Advertising Network) announced today that they have signed a definitive agreement whereby Pixel Systems' PIXNET network and services will be used by DAN to deliver content and advertising to DAN's network of full motion electronic displays in shopping malls across Canada. As part of the agreement, Pixel Systems will provide, via PIXNET, secure satellite-based transmission, monitoring, booking and scheduling of advertising content to DAN's installed base of electronic displays. Since its launch last summer, DAN has installed sites across Canada. Two of these, Le Carrefour Laval and Place Vertu in Montreal, are currently using the PIXNET solution. Another 10 sites using PIXNET are planned to be up and running in malls across Ontario by the end of July 2000, with the goal of incorporating all current displays with PIXNET technology by the end of this year.
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