News Brief

Burger King Inks Deal With Stewart-Haas Racing

As part of the sponsorship agreement, BKC has two primary paint schemes on the No. 14 Sprint Cup car, which will be featured at the July 4th NASCAR Sprint Cup Series race at Daytona (Fla.) International Speedway and the Sept. 27th race at Dover (Del.) International Speedway.

The company also has a personal services agreement with Tony Stewart that includes appearances in commercials, restaurant promotions and at BK-sponsored events.

BKC will leverage the sponsorship both on and off the track, through comprehensive national marketing programs and promotions.

Additionally, BKC will be the exclusive quick service restaurant sponsor of Eldora Speedway in 2009, giving the company the chance to speak to fans on a grassroots level. Activation surrounding this sponsorship will include Burger King signage at the track, hospitality and other on-site activities. --Nina Lentini

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