• January 22, 2009

Champion has launched Hoodie Remix, www.hoodieremix.com, an interactive on-line contest in self-expression that pays tribute to the hooded sweatshirt.

Hoodie fans can go there to create unique designs through a user-friendly template that offers a mix of color, pattern and overall style options.

All Hoodie Remix designs submitted by eligible participants will be made available for public viewing and voting. Banner ads supporting the contest will run on Web properties including: ESPN, MTV, People, Daily Candy and Men's Health.

Consumers are also being encouraged to share their designs via voter widgets ideal for Facebook, MySpace, and other popular community sites.

On May 29, the single design with the most votes will be named the winner of the Hoodie Remix contest and may also be produced and sold as a limited-edition hoodie by Champion.--Nina Lentini