Online business-to-business advertising network, B2BWorks, announced today that it has entered into an exclusive agreement with trade industry media pioneer, Business News Publishing Company (BNP),
which will bring more than 20 of BNP's vertical B2B sites into the B2BWorks network. Bill Furlong, B2BWorks' president and CEO, said because professionals in niche industries such as air conditioning,
engineering or chemical processing are accessing the Web extensions of their industry trade publications on a daily basis, BNP's vertical sites, such as Air Conditioning, Heating & Refrigeration News
and Adhesives & Sealants Industry Online are natural additions to the B2B network. He added that in addition to banners, B2B is also providing ad serving and management for BNP's core advertisers.
B2BWorks currently delivers more than 75 million page views and reaches over 17 million unique business executive visitors monthly through its network of 325 site affiliates serving more than 50
different vertical industry segments.
