News Brief
Uni-ball Pen Launches New TV Spots
Jan 22, 2009, 6:01 PM
Newell-Rubbermaid's Uni-ball pen line has a new TV ad campaign
features S. Epatha Merkerson, who plays Lt. Anita Van Buren on NBC's
"Law & Order."
Shot on Wall Street, the new spots were produced by NBC Skycastle, a unit of NBC Local Media. They launched this month.
The ads tout Uni Super Ink, meant to help prevent check fraud. The specially formulated ink becomes trapped in paper's fibers and won't wash out.
The new spots are slated to run through May 2009 on NBC prime time shows including the Today Show, U.S. Open, NFL Playoffs, The Office, 30 Rock, Friday Night Lights, the Golden Globes, Heroes and Chuck.--Karl Greenberg
Recent Marketing Daily Articles
-
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings, up 36% year-over-year, according to ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ...
Be the first to comment on "Uni-ball Pen Launches New TV Spots "
Leave a Comment