• January 22, 2009

Newell-Rubbermaid's Uni-ball pen line has a new TV ad campaign features S. Epatha Merkerson, who plays Lt. Anita Van Buren on NBC's "Law & Order."

Shot on Wall Street, the new spots were produced by NBC Skycastle, a unit of NBC Local Media. They launched this month.

The ads tout Uni Super Ink, meant to help prevent check fraud. The specially formulated ink becomes trapped in paper's fibers and won't wash out.

The new spots are slated to run through May 2009 on NBC prime time shows including the Today Show, U.S. Open, NFL Playoffs, The Office, 30 Rock, Friday Night Lights, the Golden Globes, Heroes and Chuck.--Karl Greenberg