iProspect, iCrossing, 360i Top Forrester's Wave
The research firm reviewed integrated search strategies, paid and search engine optimization options, technologies and more.
For the second year in a row, iProspect leads the study, but this time because of its strategy and corporate leadership. iCrossing and 360i took leader positions for their research-based approaches to keyword development and automation.
Strong performers include Impaqt, for its "analytics prowess;" Razorfish, for how well it "integrates search with other online media;" and Reprise Media, for its "open platform and social media competence," according to Forrester.--Laurie Sullivan