A Jury Of Your Peers
You may have done a great job integrating your SEO strategy. Consumers have found your site. But each shopper who abandons products in the shopping cart because she finds it too cumbersome is a juror that may deliberate with others on whether your site is easy to navigate and use. "Any searcher [who] lands on your site via a search result and can't immediately find what they are looking for is a juror passing a verdict on your incompetence as a business," he writes.