Sonata Launches Location-Sensitive, Mobile Advertising Technology
Jul 17, 2000, 7:42 AM
New York-based Sonata - www.sonata.com - today announced the release of its mobile platform that provides "location-sensitive" marketing infrastructure for targeted mobile advertising and neighborhood-specific m-commerce. The system can serve ads and m-coupons for any mobile or wireless device, phones, PDAs and pagers. Ads and coupons can be targeted by consumer location, personal profile, context or business category. In addition, there are web-based wizards that allow campaign management, reporting and implementation.