Novell Appoints Search Laboratory Ltd. For SEO, PPC Campaigns
Yorkshire, England-based Search Laboratory Ltd. won the contract against strong competition, according to Waltham, Mass-based Novell. Initially, nine different suppliers were selected and narrowed down to four before Search Laboratory was appointed.
The company's multilingual experience was important in its selection. Its U.K. base was also influential because normal U.K. working hours overlap with both the China/Asia continent and also the West Coast of America.
The multilingual PPC and SEO campaigns developed by Search Laboratory will focus on Novell solutions, which enable large enterprises to lower cost, manage complexity and mitigate risk. Search Laboratory is working with Novell to supply SEO and PPC campaigns on nine core languages initially, followed by a possible five languages in the future. --Tanya Irwin