The effective use of radio creative as an essential component in a multimedia advertising campaign will be recognized with the debut of the $10,000 Integrated Radio Campaign Award.
In addition to the $10,000 Integrated Radio Campaign Award and the $100,000 Grand Prize, the 2009 Radio Mercury competition includes: five $5,000 prizes--two for the Agency/Production Company Category, and one each for Political, Radio Station-Produced and Spanish-Language Categories; a $2,500 Student-Produced Category Award; and a $2,500 donation to the PSA winner's charity of choice.
The entry deadline is March 20. Details are available at www.RadioMercuryAwards.com.--Nina Lentini
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