"Social Media is a party, Brands are the narcs in the corner taking notes"
Martin Green from Meebo makes the point that this decision is entirely contextual. Depending upon the "intimacy" of a conversation, it may be appropriate for a brand to drop in.
So we're all agreeing that ignoring the conversation is worst practices. Listen, but carefully, responsibly and with disclosure. OK, now what? More listening? Still feels like the narc in the corner to me. How about you?
JAMIE TEDFORD
Jamie Tedford is CEO and founder of Brand Networks, one of 12 companies that comprise Facebook’s Strategic Preferred Marketing Developer program, and a leading provider of integrated social software solutions and marketing services for some of the world’s most liked brands.
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