• by Wayne Friedman , January 26, 2009

The NBC/News Corp. Hulu video site will get one of the biggest marketing platforms ever for the Internet video site: this Sunday's Super Bowl to add on NBC.

The company issued a press release announcing the media buy.

Analysts note that the Super Bowl has had a price tag of $3 million for a 30-second spot, although the price tag has dropped in recent days, according to reports.

Given NBC's partial equity interest in the Internet video channel, it isn't known what--if anything--Hulu has paid to secure the commercial placement.

Executives note that the buy will be the first apparent purchase of a Super Bowl commercial for any Internet video site.

In regard to the creative, a Hulu release would only say it would focus on revealing "the secret behind Hulu. We look forward to chatting with you further after air this Sunday."