News Brief

Hearst Launches Fragrance Finder

Hearst Magazines Digital Media, a unit of Hearst Magazines, on Monday announced a partnership with Michael Edwards, creator of the annual guidebook "Fragrances of the World," as well as an online database for perfume industry professionals.

Hearst will now launch an online Fragrance Finder aimed at helping consumers find their ideal scents, which will appear prominently throughout the Hearst's digital women's, teen and men's networks, including the Web sites for Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Seventeen and Town & Country.

Edwards' proprietary database was created in conjunction with 3P Technology.

The Fragrance Finder is discovery-focused and allows site visitors to explore and interact with different scents, get recommendations based on personal preferences determined through a "scent quiz," and learn about the scents that celebrities are wearing.--Gavin O'Malley

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