George Michie notes that Rimm-Kaufman Group last week revealed a bug in Google's broad match algorithm that can greatly influence the performance of broad matched keywords, "forcing down bids to remain efficient, dropping traffic and sales, with damage to Google's revenue as well." Michie uses the opportunity to ask Google to fix the glitch and consider installing "a few more controls that we think will also allow smart advertisers to play the game more aggressively."
Michie asks Google to separate "broad" from "advanced" match choices, and provides a long list of details for his request. One more idea: "Imagine if advertisers were allowed to target based on the buying behavior of the user."
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