Gillette Putting Skin In The Game

  • January 27, 2009
Procter & Gamble's Gillette brand is expanding its portfolio to include new Gillette Series Shave Gels, Gillette Fusion Gamer, Gillette Styling, Gillette Clinical Strength Ultra Comfort antiperspirant and deodorant and two new Gillette Hydrating Body Washes.

The company says the six new Gillette styling products and the new Fusion Gamer razor will be on sale in February. The latter is a restyled version of the 5-blade Fusion razor.

Gillette will introduce two "Hydrating Body Washes" in May this year: Hydrator + Body Wash for Sensitive Skin and Hydra-Scrub + Body Wash, which uses "power beads" meant to remove dried skin.--Karl Greenberg

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