NBC's 'Heroes' Partners With Virtual World

  • January 27, 2009
NBC.com and Habbo, an online virtual world for teens, is launching a new, virtual "Heroes" character, which was created by Habbo and will live on Habbo.com and "Heroes" Evolutions, the TV show's interactive site. The new character, which takes audiences on an adventure, travels back and forth between Habbo.com and the "Heroes" Evolutions site. On Habbo.com, fans of the show will be able to interact with the new virtual hero through a variety of in-game activities. On the "Heroes" Evolutions site, the new virtual hero will be woven into several of the in-universe, interactive extensions of the on-air show. This is the first time NBC's "Heroes" has partnered with a virtual world.

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