News Brief
Sabia Hangs Marketing Shingle At Crown Imports
Jan 28, 2009, 2:14 PM
Crown Imports, LLC, whose portfolio includes Mexican Cerveza brands Corona, Modelo, Pacifico and Negra Modelo as well as St. Pauli Girl and Tsingtao, has tapped Jim Sabia as EVP/marketing to oversee the beer portfolio.
Most recently, Sabia was responsible for the repositioning of Black Velvet Canadian Whiskey and developing new creative for Effen Vodka and Ridgemont Reserve 1792 Bourbon at Constellation Sprits. He also handled a joint venture with country star Kenny Chesney (whose tour is sponsored by Corona Extra) to develop and market a new premium rum brand.
Prior to Constellation Spirits, Sabia was VP/marketing and media at Molson Coors, handling U.S. marketing of Coors Light and Coors Banquet. He also led the development and introduction of the Blue Moon brand.--Karl Greenberg
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Sabia Hangs Marketing Shingle At Crown Imports "
Leave a Comment