Furthermore, page views increased 60% to 15.1 million between the third quarter and the fourth quarter of 2008. During the fall TV season, NBC generated 1.8 million mobile video streams, of which 1.3 million were full episodes. More than 2.5 mobile videos were streamed last year, with shows including "Heroes," "The Office" and "SNL" proving to be the most popular.
NBC promised further mobile innovations in 2009 including iPhone apps from "The Office" and "Heroes," as well as user blogs and more advanced commentary around NBC content on mobile devices.--Mark Walsh