More Than 200 Virtual Worlds Are Geared At Youths
That's according to Virtual Worlds Management, which released an update to its Youth Worlds Analysis, based on data from Virtual World News.
Trends point to micro-transactions and subscriptions as the most popular types of virtual worlds--with 59 and 57, respectively, using them. Another 46 worlds include advertising, too.
The subscription-based model is more popular among the younger crowd. Those that emphasize education and parental zones as premium options are easier to sell for a monthly service fee.
There are approximately 107 virtual worlds targeting kids age 7 and under, followed by 90 sites aimed at tweens ages 8-12 and 78 for teens. A look back at the market in August reveals that tweens led the pack with 88 sites, followed by kids at 72. Teens were then, as now, confronted by the fewest options, with 60 virtual worlds.--Laurie Sullivan
Recent Online Media Daily Articles
-
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...
Be the first to comment on "More Than 200 Virtual Worlds Are Geared At Youths"
Leave a Comment