• January 29, 2009

Mixpo, an online video advertising technology company, announced partnerships with five leading local media publishers: NBC Local Media, Tribune, Freedom Communications, TownNews.com and Fisher Communications.

The partnerships are designed to enable advertisers to run actionable online video advertising campaigns and promote their businesses at a local level.

Each partner is integrating Mixpo's VideoAd platform into their online advertising. With the increased effectiveness of video advertising and integration of the Mixpo technology, these local media publishers are able to leverage their assets, such as highly localized sales forces, targeted audience reach, and existing advertising clients, to better monetize their display ad inventory and generate increased revenue, according to Seattle-based Mixpo.--Tanya Irwin