Vertical women's lifestyle network Glam Media this morning announced the acquisition of AdaptiveAds, a venture-backed display ad targeting and optimization company based in San Francisco and Mumbai,
India, that will create a self-serve brand advertising and ad serving system that Glam describes as being similar to keyword search-based ad placement systems like Google's AdWords. AdaptiveAds will
be renamed GlamAdapt, and the new system has been dubbed GlamAdapt BrandWords.
