AEG Gives Sponsors Option To Buy Across Concerts
AEG Live, producer of New Orleans Jazz Festival and other concerts, has decided to bundle a dozen of its giant music events to allow marketers to buy across festivals. Along with the time and efficiency savings, marketers who buy multiple venues will also get price breaks.
Sponsors who have signed up for 2009 include AT&T at two events, retailer FYE (For Your Entertainment) at four events and Anheuser-Busch at four events. AEG is also in final talks with energy-drink, sports-league, spirits, insurance and apparel companies.
A new Web site details all the music events with synopses, dates, video clips from previous years, past sponsors and links to each festival's site. AEG festivals typically draw at least 100,000 to 500,000 fans and sponsorships cost from low six figures to millions. AEG says that so far the economy has not dampened demand among marketers.
Recent Around the Net In Media Articles
-
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ...
Be the first to comment on "AEG Gives Sponsors Option To Buy Across Concerts "
Leave a Comment