• January 30, 2009

Ad network Burst Media on Thursday announced the appointment of Jim Garrity to the company's board of directors.

Garrity, who retired from his most recent position as the chief marketing officer of Wachovia Corporation in July 2007, will provide strategic leadership and support for Burst's global business objectives.

During his decade-long tenure as CMO of Wachovia, Garrity helped transform the brand into a national financial services institution. He also developed a marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions.

Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced new products.--Gavin O'Malley