Google Takes Issue With Click Forensics Report

A report from Click Forensics released Wednesday has Google up in arms. The research firm said click fraud hit 17.1% in the fourth quarter of 2008, the highest rate since the company began tracking it in April 2006. Google questions the validity of the report, according to Juan Carol Perez.

Google and Click Forensics have clashed over the rate of click fraud in the past. While Google began publicly cooperating with Click Forensics recently by agreeing to accept the electronically generated click-quality reports generated by the FACTr service, it's evident the companies still have significant disagreements regarding the issue of click fraud incidence, according to Perez.

Read the whole story at IT World »
Tags: search
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.