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SEO, Search Engines Failed Super Bowl Fans

What did football fans want to know about the Super Bowl prior to Sunday's game? Google Hot Trends reveals 35 of the 100 searches on Sunday include the words "Super Bowl," and another 27 are Super Bowl-related, according to Vanessa Fox.

Fox provides a list of what searchers sought most, but details many problems in search queries retuned on Google, Microsoft Live and Yahoo. Questions about the game drove queries, but when searching for the start time of the game, the search engines either ranked news stories or provided outdated information at the top of the list, she writes. For example, Yahoo lists a page with the 2008 start time as the first result, and that page links to a page about the 2009 start time.

Read the whole story at Search Engine Land »

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