• Search Engine Guide, Monday, February 2, 2009 1:15 PM

Jennifer Laycock's kids have taught her a lot about creating content, building a community and increasing engagement rates for blogs. Among those issues that relate to both raising kids and blogging are short attention spans, reaching out to begin the friendship, and relating to others through similar interests.

Addressing the first topic, Laycock writes, "Anyone who has spent more than 35 seconds with a preschooler knows they have the attention span of a squirrel on crack." Internet users aren't that different. Tweets on Twitter have taught us to communicate in sound bites and many users have no interest in reading more than a few hundred words at a time, for example. By comparing her kids, age two and four, with Internet users, she offers advice to keep those who "flutter" from "blog to blog" close at hand.

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