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Travel Search Marketing Poised For Transformation

Marketers in the travel biz who believe they have a handle on target keywords might want to think again, according to Elisabeth Osmeloski. It's no secret the travel industry has been under pressure to make campaigns count, as marketing budgets shrink, competition intensifies, business travel continues to tank, and leisure travelers look for deals.

Osmeloski believes search marketers in the travel biz should consider designing a SEO strategy based on package deals, inclusive prices, and special offers they haven't optimized content around in the past. She explains how to enhance specific keyword text, and tracking, testing and fine-tuning campaigns. Another tip: Don't forget influencers throughout the blogosphere. Some have the influence to link tons of traffic to your sites.

Read the whole story at Search Engine Watch »

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