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Tying Offline Business Assets To SEO

Tapping into "general business assets" for SEO rarely gets discussed at SEOmozBlog, so Rand Fishkin thought it time to explain how the two tie in nicely.

The lengthy post suggests how to use "commodities beyond your website" to "improve the quality and quantity of traffic you receive through search engine optimization." Among those assets: partnerships on and off the Web, content you have never put online, and customers who have had a positive experience with your company.

Read the whole story at SEOmozBlog »

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