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Bartering For Links

The days of trading reciprocal links "willy-nilly" are long gone. Although Googlebot gained intelligence and squashed the free-trading days "into the links netherworld," it doesn't mean you can't barter for links, writes Donna Fontenot, who takes tips from real-world bartering techniques into the online digital world.

Don't think of link bartering as the simple act of trading links with others, but rather "the bartering of services that may naturally lead to links," Fontenot writes. "The key is that links should not be a required aspect of the service trade, but that getting a backlink from the trade would be at least somewhat likely, based on the fact that it would just make sense to do so." Fontenot makes suggestions on how to get started.

Read the whole story at Search Engine People »

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