Fanscape, MTV Partner For 'America's Best Dance Crew'
Presented with the task of generating awareness and driving tune-in for the third season, Fanscape built a dedicated online fan base via content distribution and social network profile creation. It also generated video clip distribution via Facebook and MySpace.
With the help of Fanscape's continued efforts, the premiere episode of ABDC's third season gave MTV its best Thursday ratings since August 2008, as it delivered a 1.98 P12-34 rating--improving the prior four-week time-period average by 133%.
Fanscape's campaign for Seasons 1 and 2 resulted in ABDC receiving more than 44,000 profile views, more than 5,000 friends, and hundreds of comments and messages. The videos were viewed over 3.5 million times, and the site garnered over 4 million unique views.--Gavin O'Malley