• Search Engine Watch, Friday, February 6, 2009 4:15 PM

Don't build your search engine marketing strategy solely on blog posts filled with advice, suggests Chris Boggs. "A person without any SEM experience shouldn't trust any single online authority as guidance," he writes, warning that misinformation, outdated guidance, and the unconfirmed reliability of SEO tools could get you into hot water.

Many companies are looking for the magic bullet to reduce expenditures and cut costs. But similar to buying stocks and investing hard-earned savings in your future, Boggs writes that it's important to research guidance from professionals, too. He makes suggestions on blog posts to read and types of people to look for when "sniffing out immediate problems and tactics." And, remember to do the stuff you might think trivial, such as check the data on the post you're reading.

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