Roggio's strategy applies to other types of marketing campaigns, too, not just coupons. Advice includes building a landing page and distributing a press release to drive inbound links. He provides a checklist to follow. "All of those banner links will help boost your landing page's PageRank, so that when someone searches for coupons related to your products, Google will serve up your landing page as a top result, boosting your site traffic," he writes.