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How Images Drive Clicks From Search

Split-second decisions made by searchers looking for quick answers are more often driven by visuals in search engine query results, according to Anne Aula and Kerry Rodden from Google's User Experience Research team. People often make decision so rapidly that they are made unconsciously. The findings come from an experiment using eye-tracking equipment in Google's usability lab.

Google knows that people tend to scan the search results, starting from the first result and continue down the list until they find one they consider helpful and click it. The team provides insight into the research, supporting the theory with images from a heatmap and more to demonstrate the findings.

Read the whole story at The Official Google Blog »

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