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Controlling SEO Targets

Straight Up Search, Monday, February 9, 2009 1:45 PM

If you own a business and rely on search marketing chances are you target a specific geographical location. But Leah suggests "it's best to bid on non-geographical keywords for your services like 'lawn care' or 'landscaping services' and geo-target your campaigns to your coverage area."

Leah provides basic advice for setting up national targeted campaigns focused on geographic keywords such as "Dallas lawn care services" or "Dallas area landscaping." Her tips aim to help you define best practices and techniques to attract people "searching for your services in your coverage area, but are not searching within your geo-targeted location."

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