• Connected TV, Data Come To The Aid Of The Parties
    Firms that manage databases on each side of the political aisle announced partnerships with television data providers, enabling campaigns to use viewership behavior to target specific consumer segments on connected TV platforms.
  • Let The Games Begin: TV's Revolution Plays Out Before Our Eyes
    NBC's press briefing on August 11 -- Day 6 of the Rio games -- was notable for its confirmation of how streaming, mobile devices and social media are starting to transform a half-century of traditional television distribution and viewing practices.
  • Local Programmatic TV: All of National's Challenges ... And More
    A BIA/Kelsey report released this week forecasts that local PTV will start to take off over the next three years, building momentum along the way.
  • Sizing Up 2016's Upfront: An Advanced TV Buyer's Take
    Samantha "Sam" Rose, VP, director of video investment for HorizonAdvanced, talks about the advanced TV scenario at 2016's upfront and looks ahead to any factors that could slow its momentum.
  • Q&A: Marketing Attribution's Role In Demystifying Television Conversions
    Conversion Logic COO Alison Lohse shares some thoughts about the roles of attribution platforms in the shifting television metrics landscape.
  • What's Programmatic TV's Acceptance Level In Agencies?
    Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through during a BIA/Kelsey Webinar on its status in the local television marketplace last month.
  • Hanlon: Addressable TV's 'Inevitable Moment' Is Coming
    Tim Hanlon, managing director of FTI Consulting in its Telecom, Media and Technology practice, shares his thoughts on addressable television's current status and likely evolution.
  • Updated Results On 'Equitable Optimization' Broadcast TV Test
    A four-week test by U.S. International Media (USIM) using equitable optimization for a retail client resulted in average ratings indexing at 130.5% - a 15 percentage-point improvement.
  • Programmatic TV: Growth Drivers And Potential Threats
    Consultant Frank Foster, offers some thoughts on the key factors driving the speed and extent of adoption of programmatic television, as well as what could impede adoption.
  • New Insights On TV Everywhere, Millennials' OTT Habits
    Revealing insights about the evolving television and video ecosystem emerged from research released this week. For one: while TV Everywhere (TVE) continues to grow at remarkably rapid rates, 71% of TVE viewers in March watched from a single location.
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