• Empower's Michele Toller On PTV's Promise, Hang-ups
    Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a new BIA/Kelsey report on the 2017 outlook for programmatic in local TV as a jumping-off point about the state of the industry.
  • Addressable's Lure Includes 'Halo' Dynamics Exploration
    Many Eicoff clients are eager to explore the potential of both addressable television and "programmatic" TV options, says SVP/media group director Eileen Bousquet in an interview.
  • The Trials And Rewards Of Navigating Walled Gardens
    Refusing to buy into walled gardens is hardly a realistic or wise option, given today's overriding mandate for a consumer-led, audience-based strategic approach, agreed executives on a MediaPost television panel.
  • Turner: Measurement Side Needs To Step Up For Audience Deals
    Turner and other media companies are investing heavily to be able to sell much of their inventory through targeted audience-based deals in the near future - and they need measurement partners to step up to that challenge, says Dan Aversano, SVP of ad innovation and programmatic solutions for Turner.
  • For PTV, 2016 Brought Advanced Data Advancement
    Over the course of this year, we've reported on a number of test buys driven by the demand for greater efficiency and effectiveness.
  • The Shape of TV Measurement To Come: Part 2
    What measurement methods and metrics make sense for the new TV landscape? A recent MediaPost panel explored this issue ... and more.
  • The Shape Of TV Measurement To Come
    The nature of television and viewership are morphing, but a serious lag in measurement capabilities is impeding marketers' ability to leverage the new dynamics, says George Musi, SVP, head of analytics and insight at Optimedia.
  • Reaching The Elusive 'TVideo' Viewer
    While content delivery and ad insertion technologies for TV and video will eventually merge, that's years away. How are media buy- and sell-side strategies evolving in the meantime?
  • Pairing Addressable TV And Mobile; Addressable's Challenges
    Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-channel campaign, and discussed addressable's current limitations at MediaPost's TV Insider Summit.
  • Does Addressable TV Work? SMG Shares Results
    addressable "is real, and it's here," and it's in many cases producing measurable lifts in sales and return on advertising spending (ROAS), as well as in KPIs, reports Daniel Solarz, supervisor, Starcom Mediavest Group/SMG.
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