• Q&A: Marketing Attribution's Role In Demystifying Television Conversions
    Conversion Logic COO Alison Lohse shares some thoughts about the roles of attribution platforms in the shifting television metrics landscape.
  • What's Programmatic TV's Acceptance Level In Agencies?
    Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through during a BIA/Kelsey Webinar on its status in the local television marketplace last month.
  • Hanlon: Addressable TV's 'Inevitable Moment' Is Coming
    Tim Hanlon, managing director of FTI Consulting in its Telecom, Media and Technology practice, shares his thoughts on addressable television's current status and likely evolution.
  • Updated Results On 'Equitable Optimization' Broadcast TV Test
    A four-week test by U.S. International Media (USIM) using equitable optimization for a retail client resulted in average ratings indexing at 130.5% - a 15 percentage-point improvement.
  • Programmatic TV: Growth Drivers And Potential Threats
    Consultant Frank Foster, offers some thoughts on the key factors driving the speed and extent of adoption of programmatic television, as well as what could impede adoption.
  • New Insights On TV Everywhere, Millennials' OTT Habits
    Revealing insights about the evolving television and video ecosystem emerged from research released this week. For one: while TV Everywhere (TVE) continues to grow at remarkably rapid rates, 71% of TVE viewers in March watched from a single location.
  • Juggling Moving Targets
    The quest for solutions that integrate and optimize the unsurpassed reach of linear TV and the growing but fragmented digital, video and OTT platforms requires tracking continually moving audience targets, as well as continually evolving audience data and metrics options. And it's only going to get more complex.
  • Who's On First? More Perspectives On PTV's Evolving Dynamics
    Sometimes it seems that if there's one thing that everyone involved in programmatic television can agree on, it's a lack of consensus.
  • TV Audience Fragmentation And Metrics Issues: One Step Forward...
    The past week saw two developments that, while not directly connected, speak to two critical audience-buying issues that are decidedly intertwined: audience fragmentation, and measurement capabilities.
  • Will Programmatic Video And PTV Converge Or Diverge?
    The general assumption that most television inventory will eventually be bought through programmatic systems is still quite theoretical, an expert panel at MediaPost's OMMA Programmatic indicated.
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