Articles by Elias All articles by Elias
- Baby Steps in
Metrics Insider on
12/28/2007
A measurement system needs a purpose. All the different tools at our disposal, which allow us to measure where consumers clicked on a page, at what point they stopped watching a video, or how they otherwise engaged with the content -- might make for great techniques if you are a seller of an analytics package competing on features. But as an industry, we need to stop being distracted by what we can do, and focus more on what we need to do.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
