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Elizabeth Elfenbein

Member since January 2011 Contact Elizabeth

Elizabeth is a creative leader and Partner at The CementBloc, a healthwellness communications company based in NYC. Elizabeth launched Happy Fuel LLC with the release of their NEW : ) fuel app. The : ) fuel app is a social application that fuels, gauges and pays happiness forward. She is also the Editor in Chief of Convergent Times, an industry-first publication from The Bloc that provides our point of view on the challenges facing the health and wellness industry and the opportunity we have to transform how we communicate with our customers. Elizabeth leads the Wet Cement Innovation Lab at The CementBloc, our platform for thought leadership, that drives events, publishes, as well as creates digital prototypes that propel success for brands.

Articles by Elizabeth All articles by Elizabeth

  • Caregivers Finally Get To Speak Up in Marketing: Health on 07/02/2015

    When someone is diagnosed with any type of disease, life changes immediately for the patient, and for the loved one who inevitably assumes the role of caregiver. He or she quickly transforms from being a lover, best friend, and companion to being a living life-support system with a PhD in care.

  • Relationships Need To Adapt, Too in Marketing: Health on 06/05/2015

    We live in a multifaceted and complex time for healthcare. It seems like more people are getting ill with chronic and terminal conditions, and there are more challenges to getting the proper care. So the need for creating healthcare communications and experiences that respond to these challenges has gotten more complicated as well.

  • Driving Disease Awareness, One Month At A Time in Marketing: Health on 02/24/2015

    It's pretty much impossible to count how many people in the world are afflicted with disease; there are simply too many diseases and too many people to count. And if you count the loved ones of those with diseases, then it's safe to say that virtually everyone is affected by disease.

  • Digital Tools Make Caregiving Easier (But It's Still Not Easy) in Marketing: Health on 01/28/2015

    Nearly 1 in 4 American adults supports loved ones, friends, or others as caregivers. They help. They cope. They talk to doctors. They research diseases. And they need support even as they give it, because caregivers often put their own needs on the back burner while caring for someone else.

  • Riding The Caregiver Roller Coaster in Marketing: Health on 12/23/2014

    One day everything's looking up; the next, the world is crumbling around you.

  • All Hail The Health-empowered Medtech Patient in Marketing: Health on 10/28/2014

    Patients have more control over their healthcare than ever. But do they have the tools to control it properly?

  • Caring For The Caregiver in Marketing: Health on 08/26/2014

    Today's healthcare communications focus on three stakeholders: the patient, the doctor, and the payer. Communicating to caregivers generally occurs in much the same way as it does with patient materials, but I'm not sure this should be the case.

  • Life-Changing Ideas From Cannes  in Marketing: Health on 08/04/2014

    June 2014 marked the inaugural Lions Health Awards in Cannes, France, billed as a "Festival for Creativity" in healthcare communications. The two-day event took place immediately prior to the weeklong Cannes Lions International Festival of Creativity, and promises to be for healthcare advertising what Cannes Lions is to general advertising.

  • Health Hackers in Marketing: Health on 04/29/2014

    We live in a time where just about everything is being hacked. The current "hacking" dynamic has grown beyond the computer security context to be more about appropriation: taking something intended for a specific use and making it serve one's own use. And hacking occurs in almost every vertical; it's even crossing cultures. The important question for us as marketers is: what's motivating the hackers? Very often, hacking is about solving an unmet need of the end user. It's a perfect example of the customer telling the brand what he or she wants, not the other way around.

  • The Forewearable Future in Marketing: Health on 03/25/2014

    Last month I offered up the idea of wearable health, focusing on technology, such as Fitbit, Jawbone, etc, as a driver of behavior modification. I envisioned a kind of turbo-charged health consciousness, led by devices you wear that (hopefully) keep you honest and accurate. But really all of the data suggest that wearable technology is barely in its infancy-the mad dash to launch looming on the horizon with a projected swift uptake. Kind of like phase 3 trials in the healthcare industry, with approval "coming soon."

Comments by Elizabeth All comments by Elizabeth

  • Healthy Observations by Prodeep Bose and Elizabeth Elfenbein (Marketing: Health on 02/18/2011)

    Good question Ed. Maybe the way to think about mentoring on a universal level is, to create educational communications that are more relevant, digestible and to my above point, bite-size. I agree with your comment that people need hand-holding, the problem is people are so busy and "how" and "when" can we insert yet another thing into their daily lives. Mentoring might come in the form of portable tools that all consumers at various ages can leverage to help them live healthier.

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