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Elizabeth Elfenbein

Member since January 2011Contact Elizabeth

Elizabeth is a restless creative innovator, leader and Partner at The Bloc, the leading health creative engagement agency based in NYC. In addition to her creative leadership role at The Bloc, Elizabeth applies her insights and vision to several industry leadership platforms. As Editor in Chief of HealthWellNext, an industry-first publication, Elizabeth offers a refreshing, provocative point of view on the challenges and opportunities facing the health and wellness industry and how it communicates with customers. She is a sought-after thought leader, writing about innovation in the health-and-wellness sphere for MediaPost, Advertising Health, Clios.com, DTC Perspectives, PharmaVOICE, and PM360 and about happiness for Coca-Cola Journey (www.coca-colacompany.com).

Articles by Elizabeth All articles by Elizabeth

  • Healthbots: Conversations That Drive Health in Marketing: Health on 03/03/2017

    Imagine a world where you have a voice interface with an AI-powered healthcare provider with perfect recall of your medical history and a better bedside manner than your own doctor. You can't, can you? The beauty of healthbots is multifold. First off, you get an on-demand response to your need for health information. Secondly, you can control the way the content is disseminated-in part by humanizing it to make it friendly. And thirdly, it's always a two-way conversation that builds a relationship, with the continual dialogue feeding the ability to be personalized as the bot gets to know you, its audience.

  • A Cause For Community in Marketing: Health on 02/03/2017

    We live in a patient-empowered world. People understand their healthcare challenges like never before. They become mini-experts during their journey to getting diagnosed. Yet, once a patient arrives at their diagnosis, they reach an inflection point and are suddenly alone with their experience. That's where communities come in.

  • 2017: The Year Of Patient-centric Creativity in Marketing: Health on 01/06/2017

    The healthcare sector has always lagged behind other sectors, especially when it comes to consumer centricity-mainly because of the tendency for healthcare marketers to want to educate around the features and benefits of their products instead of trying to connect with their end-customer, the patient.

  • When A Doctor Becomes A Patient in Marketing: Health on 12/02/2016

    My father is a doctor, and now he's also a patient.

  • A Healthy Dose Of Emoticons in Marketing: Health on 11/04/2016

    Emoticons are everywhere. They are part of our everyday lexicon and have even become a means of self-expression. The term "emoticon" is derived from the combined words "emotion" and "icon," and they are a graphic way to express feelings such as happiness, anger, or surprise. Emoticons are a quick way to express our moods. Instead of providing an entire line of text to tell someone you're unhappy, a simple graphic of an expressive face can tell the recipient exactly how you feel.

  • Making Health Tech More Human in Marketing: Health on 09/02/2016

    Intelligence is generally considered an exclusively human attribute, but we're fast approaching an age where machines will be considered intelligent as well. If this is indeed the case, it's only natural that machines will also develop a genuine personality. Many of them, such as Siri from Apple and Amazon's Alexa and Echo, already have names and voices.

  • Creativity And Healthcare In The Connected World in Marketing: Health on 05/06/2016

    We live in a connected world, which means our healthcare is now connected, too.

  • Technology That Walks In The Shoes Of The Patient in Marketing: Health on 03/25/2016

    For over a decade, we've been advising our clients and colleagues to "take a walk in the shoes of your customer" - to understand and empathize with the plight of patients and caregivers, so you can "get into their skin" and know how best to communicate with them.

  • Engaging And Igniting Via Email In 2016 in Marketing: Health on 02/10/2016

    Among consumers, patients, professionals, and caregivers of all ages, email continues to be a highly effective use of a brand's marketing budget. But in many ways it's often overused and misused. How can we use email to create deeper customer engagement?

  • When The Social World Meets Up With The Real World  in Marketing: Health on 12/04/2015

    Have you ever been to a meet-up? Well, the other night we hosted one to celebrate and honor caregivers during National Family Caregivers Month. We wanted to give those who had been active on our Caregivers Speak Up website and Facebook page an opportunity to share their experiences face-to-face. But we also wanted to see how the social world we helped create would converge with the real world, and what difference it might make to caregivers.

Comments by Elizabeth All comments by Elizabeth

  • Healthy Observations by Prodeep Bose and Elizabeth Elfenbein (Marketing: Health on 02/18/2011)

    Good question Ed. Maybe the way to think about mentoring on a universal level is, to create educational communications that are more relevant, digestible and to my above point, bite-size. I agree with your comment that people need hand-holding, the problem is people are so busy and "how" and "when" can we insert yet another thing into their daily lives. Mentoring might come in the form of portable tools that all consumers at various ages can leverage to help them live healthier.

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