ELIZABETH ELFENBEIN

Elizabeth Elfenbein is a creative innovator and partner at The CementBloc, a healthwellness communications company.

  • Caring For The Caregiver
    Today's healthcare communications focus on three stakeholders: the patient, the doctor, and ...
  • Life-Changing Ideas From Cannes
    June 2014 marked the inaugural Lions Health Awards in Cannes, France, billed ...
  • Health Hackers
    We live in a time where just about everything is being hacked. ...
  • The Forewearable Future
    Last month I offered up the idea of wearable health, focusing on ...
  • Wearable Health
    Not too long ago I was invited into "All Things Crowd," a ...
  • Health Takes A Holiday
    A worthwhile challenge would be to harness the same peer pressure that ...
  • You've Come A Long Way, Patient
    Once upon a time, the doctor/patient story centered on two stock characters: ...
  • I Am Not A Number; I Am A Patient
    Taking treatment personally. ...
  • Igniting The Gross National Happiness Quotient
    In Bhutan, the Gross National Happiness (GNH) is an indicator the government ...
  • Building Is Believing
    We often hear, "Seeing is believing," underscoring a basic truth: that belief ...
  • Where The Micro Meets The Macro
    When you think about patients and their health issues, you tend to ...
  • A Look At Opportunity
    The start of a new year brings with it the promise of ...
  • U.biquitous
    Redefining ubiquity for the health and wellness sector ...
  • Succeeding In A Multi-stakeholder Health And Wellness World
    What is a stakeholder? It's not someone who eats beef sans utensils. ...
  • Taking Grass Roots Global
    "Grass roots" and "going global"-two terms that not so long ago were ...
  • Organic Consciousness Gives Rise To Organic Behavior
    These are boom times for the organic sector, as American consumers are ...
  • Social Experiments And Causes: The GROW SOLE Project
    Everyone knows about the Butterfly Effect, which shows how small actions can ...
  • Resolutions Are SO 2011
    If the end of the year is the time to make resolutions, ...
  • Caregivers Need Proper Care, Too
    Every day in the United States, another 10,000 Baby Boomers turn 65. ...
  • Waiting Rooms Aren't Just For Waiting
    Gone are the days when you'd show up for an appointment and ...
  • Creating Momentum And Movements
    It's hard to pin down when it all began, but today there ...
  • Put Your Commitment Where Your Patients Are
    There has been an explosion over the past few years of online ...
  • Searching For The GPS Of Healthcare
    Today it's all about mobile. People are doing everything on their mobile ...
  • Safe Trip: Preparing Travelers To Explore
    People travel to exotic locations for all sorts of reasons -- business, ...
  • Driving Change: Engaging Customers To Improve Healthcare Outcomes
    Creating change, some would argue, is the essence of marketing. And in ...
  • Creating A Healthier World
    The most successful online health programs will show more than a pulse; ...
  • A Social Circle Is A Social Circle Is A Social Circle
    When designing social engagements, it's important to reiterate that the human social ...
  • Creating A New Normal: A Day In The Life Of A Person With Chronic Illness
    Assessment is a critical component of the ongoing management of disease, and ...
  • Healthy Observations
    Why is it that the average teenager has a clearer recognition of ...
  • Healthy Observations: The Journey To Health
    What does the road to wellness feel like? There are many different ...