Eric Trow
Member since February 2016Contact Eric- VP, Strategic Services Gatesman+Dave
- Facebook: https://www.facebook.com/eric.trow
- Pittsburgh Pennsylvania
- 15203 USA
Eric Trow is VP, Strategic Services, at Pittsburgh-based Gatesman+Dave, one of the Northeast’s premier marketing communications agencies. He currently spearheads strategy and planning efforts for Gatesman+Dave healthcare clients, such as UPMC Health System, UPMC Health Plan, Northwell Health System (formerly North Shore-LIJ Health System), and Omnyx (A GE Healthcare and UPMC Venture).
Articles by Eric All articles by Eric
- Confessions Of A Middle-age Millennial in
Engage:Boomers on
01/09/2017
Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most powerful generation to hit since the big bang of the Baby Boom, marketers, researchers and planners like me continue to watch this group of consumers with borderline obsession. In my own observations, I've discovered the Millennial generation is not only different than prior generations, it's contagious. Unwittingly, the rest of us are becoming more like the segment we're all trying so hard to figure out. I'm a balding, shining example.
- Confessions Of A Middle-age Millennial in
Engage:Boomers on
09/27/2016
Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most powerful generation to hit since the big bang of the Baby Boom, marketers, researchers and planners like me continue to watch this group of consumers with borderline obsession. In my own observations, I've discovered the Millennial generation is not only different than prior generations, it's contagious. Unwittingly, the rest of us are becoming more like the segment we're all trying so hard to figure out. I'm a balding, shining example.
- Beyond 'Provider': 3 Ways To Begin The Essential Shift From Provider To Partner in
Marketing: Health on
02/05/2016
It's interesting the term "provider" is still commonly used in the modern healthcare environment. Being a provider suggests that the healthcare industry plays a one-way role of supplying care and knowledge to patients. And that would imply the patient is relegated to a role as the receiver of that care. Period.
- One-Hit Wonders in
Marketing: Health on
07/19/2011
Establishing compliance is about more than one-time medical reimbursement; it's about developing life-long customers.
- I Could Be Your Customer, But I'm Not Necessarily Your Audience in
Marketing: Health on
04/19/2011
Why some healthcare marketing efforts may be wasted on the sick.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.