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Eric Trow

Member since February 2016Contact Eric

Eric Trow is VP, Strategic Services, at Pittsburgh-based Gatesman+Dave, one of the Northeast’s premier marketing communications agencies. He currently spearheads strategy and planning efforts for Gatesman+Dave healthcare clients, such as UPMC Health System, UPMC Health Plan, Northwell Health System (formerly North Shore-LIJ Health System), and Omnyx (A GE Healthcare and UPMC Venture).

Articles by Eric All articles by Eric

  • Confessions Of A Middle-age Millennial in Engage:Boomers on 01/09/2017

    Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most powerful generation to hit since the big bang of the Baby Boom, marketers, researchers and planners like me continue to watch this group of consumers with borderline obsession. In my own observations, I've discovered the Millennial generation is not only different than prior generations, it's contagious. Unwittingly, the rest of us are becoming more like the segment we're all trying so hard to figure out. I'm a balding, shining example.

  • Confessions Of A Middle-age Millennial in Engage:Boomers on 09/27/2016

    Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices. Still, since they represent the largest, most powerful generation to hit since the big bang of the Baby Boom, marketers, researchers and planners like me continue to watch this group of consumers with borderline obsession. In my own observations, I've discovered the Millennial generation is not only different than prior generations, it's contagious. Unwittingly, the rest of us are becoming more like the segment we're all trying so hard to figure out. I'm a balding, shining example.

  • Beyond 'Provider': 3 Ways To Begin The Essential Shift From Provider To Partner in Marketing: Health on 02/05/2016

    It's interesting the term "provider" is still commonly used in the modern healthcare environment. Being a provider suggests that the healthcare industry plays a one-way role of supplying care and knowledge to patients. And that would imply the patient is relegated to a role as the receiver of that care. Period.

  • One-Hit Wonders  in Marketing: Health on 07/19/2011

    Establishing compliance is about more than one-time medical reimbursement; it's about developing life-long customers.

  • I Could Be Your Customer, But I'm Not Necessarily Your Audience  in Marketing: Health on 04/19/2011

    Why some healthcare marketing efforts may be wasted on the sick.

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