- Outdoor System Puts Advertisers In The Driver's Seat -- Literally
MediaDailyNews, Erik Sass - Tuesday, February 28, 2006
A new digital 3-D modeling program called Outdoor DRiVE Pro promises ...
- On The Rise: Elevator Network Tops Wall Street Journal
MediaDailyNews, Erik Sass - Monday, February 27, 2006
Burgeoning place-based media network Captivate has reached a major milestone, surpassing ...
- Broadcasters Begin Committing To Arbitron's PPM
MediaDailyNews, Erik Sass - Monday, February 27, 2006
Spanish Broadcasting System, Inc. announced Friday that it was signing up f ...
- Print Ad Demand Remains Erratic, Business Pubs Report Modest Gain
MediaDailyNews, Erik Sass - Thursday, February 23, 2006
Demand for business media softened in the final month of 2005, b ...
- Survey: Marketers To Slash Ad Spending, Focus On Buzz
MediaDailyNews, Erik Sass - Wednesday, February 22, 2006
A survey the 2006 marketing spending plans of top business executives forecas ...
- HD Radio Group Unveils $200 Million Ad Plan
MediaDailyNews, Erik Sass - Wednesday, February 22, 2006
The terrestrial radio industry's so-called HD Radio Alliance Tuesday unveiled plans f ...
- Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options
MediaDailyNews, Erik Sass - Tuesday, February 21, 2006
For all the hype surrounding video-on-demand TV services, usage remains low, it ...
- Sirius Subs Soar, XM Issues Stern Warning
MediaDailyNews, Erik Sass - Monday, February 20, 2006
Sirius Satellite's subscriber base increased by almost 200 percent in 2005, t ...
- Dish, CNN Roll Out Interactive TV News
MediaDailyNews, Erik Sass - Monday, February 20, 2006
The Dish Network is going live with a CNN Enhanced TV channe ...
- Internet Technology Spawns A Surprise New TV Player: Radio
MediaDailyNews, Erik Sass - Friday, February 17, 2006
A company called iSeeRadio is previewing a technology at the Country Rad ...
- Google To Use Online Backchannel To Measure Offline Media Results
MediaDailyNews, Erik Sass - Thursday, February 16, 2006
Google may be diversifying offline into radio, print and potentially TV advertisi ...
- Newspapers Miss '05 Ad Projections, '06 Outlook Remains Weak
MediaDailyNews, Erik Sass - Wednesday, February 15, 2006
A glum fourth-quarter analysis from Merrill Lynch on the newspaper industry titl ...
- Agency Media Gurus Anticipate Busy Signals For TV Phones
MediaDailyNews, Erik Sass - Tuesday, February 14, 2006
The penetration of cell phones capable of receiving and playing TV programmi ...
- CBS Research Chief Asks Whether People Watch TV Anymore, Reveals The Answer
MediaDailyNews, Erik Sass - Friday, February 10, 2006
"Are people still watching TV?" asked David Poltrack, executive vice president a ...
- TV, Internet Convergence Yields Cultural Chasm
MediaDailyNews, Erik Sass - Friday, February 10, 2006
High-level ad executives speaking at a digital media summit in New Yo ...
- Kellogg Looks To Settle Kids Ad Suit, Nickelodeon Demurs
MediaDailyNews, David Goetzl, Erik Sass - Thursday, February 9, 2006
Cereal giant Kellogg is interested in negotiating a settlement to a pendi ...
- Two Philly Shops Sign Up for Arbitron's PPM
MediaDailyNews, Erik Sass - Thursday, February 9, 2006
Two Philadelphia ad agencies announced Wednesday that they would join a growi ...
- Deloitte: Advergaming's On The Cusp, IPTV's Not
MediaDailyNews, Erik Sass - Tuesday, February 7, 2006
New advances in video game technology will enable marketers to deliver target ...
- Telecom Consultant Gives Mixed Outlook On IPTV
MediaDailyNews, Erik Sass - Tuesday, February 7, 2006
Much has been made recently of Internet Protocol TV (IPTV). Patrick Pfeffe ...
- More Investors Tune Into Sports, News Radio
MediaDailyNews, Erik Sass - Monday, February 6, 2006
Listeners who tune into all-sports, all-news, classical, and talk radio are mo ...
- Radio's Frequency Becomes Less So In '05: Ad Sales Turn Flat, Auto Slides
MediaDailyNews, Erik Sass - Friday, February 3, 2006
Despite the promise of new high-definition digital technologies and more accurate audien ...
- Google Sales Chief Hints At Expansion Into TV, Other Media
MediaDailyNews, Erik Sass - Thursday, February 2, 2006
Tim Armstrong, Google's vice president of advertising sales, didn't offer much comfo ...
- Google Exec Hints At TV Ads
Online Media Daily, Erik Sass - Thursday, February 2, 2006
Tim Armstrong, Google's vice president of advertising sales, didn't offer much comfo ...
- Electronic Publisher Backs Old Line Medium: Print
MediaDailyNews, Erik Sass - Wednesday, February 1, 2006
At a symposium dominated by talk of how a digital revolution ...
- Turtle On Ice
OMMA Magazine, Erik Sass - Tuesday, February 21, 2006
Dunkin' Donuts, an online innovator? To launch its new Turbo Ice coff ...