- Clear Channel: High Def Redefining Radio
MediaDailyNews, Erik Sass - Friday, March 31, 2006
Clear Channel Radio's existing digital infrastructure will allow the radio giant ...
- Mags Shift From Laddies To Ladies, Target Young Girls
MediaDailyNews, Erik Sass - Thursday, March 30, 2006
Two new magazines targeting young women are scheduled to launch this summer--a ...
- Meredith Serves Up Eat
MediaDailyNews, Erik Sass - Wednesday, March 29, 2006
Meredith Publications announced the launch of a new magazine, Eat, targeting you ...
- Four As, ABM Get Down To Business, Set Standards For RFPs
MediaDailyNews, Erik Sass - Wednesday, March 29, 2006
In a move that may have major implications for the broader med ...
- Conde Nast Jettisons Cargo
MediaDailyNews, Erik Sass - Tuesday, March 28, 2006
Media buyers expressed surprise at Conde Nast's decision to fold Cargo, ...
- Outdoor Ad Revenue, Off To A Slow Start, Picks Up In February
MediaDailyNews, Erik Sass - Tuesday, March 28, 2006
Outdoor advertising revenue growth slowed in January 2006 compared to the previo ...
- GSN Study Finds Viewers Like Interacting With Ads
MediaDailyNews, Erik Sass - Monday, March 27, 2006
Interactive television produces higher viewer involvement not just in programs but a ...
- European TV Moves Beyond Backchannel, Gets Back-And-Forth Channel
MediaDailyNews, Erik Sass - Thursday, March 23, 2006
Imagine videocasting yourself to a live national call-in TV show with yo ...
- ARF Research Chief Says Madison Avenue Is Least Engaging
MediaDailyNews, Erik Sass - Wednesday, March 22, 2006
Media and brand agencies are lagging behind other players when it com ...
- Web Execs: TV Merging With Internet
Online Media Daily, Erik Sass - Tuesday, March 21, 2006
Internet companies will increasingly rely on TV networks to provide online conten ...
- Major Marketers Avoid MySpace
Online Media Daily, Erik Sass - Tuesday, March 21, 2006
Social networking site MySpace has grown to 60 million members, adding ...
- New Mags Target Youth Market
MediaDailyNews, Erik Sass - Monday, March 20, 2006
Defying the conventional wisdom that teens don't read, a flurry of n ...
- Buyers, Marketers Call HD Cool, But No Cure-All For Radio
MediaDailyNews, Erik Sass - Thursday, March 16, 2006
Terrestrial digital radio will bring a much-needed revolution in radio interactivity a ...
- Audit Bureau of Circulations Introduces Rapid Reporting
MediaDailyNews, Erik Sass - Wednesday, March 15, 2006
Consumer magazines' main circulation tracking agency, the Audit Bureau of Circulations (ABC ...
- Stop The Presses, Literally: Ad Spending Shifts From Traditional News Media
MediaDailyNews, Erik Sass - Tuesday, March 14, 2006
In a development that has big implications for the American press, ne ...
- News Ad Revenue Moves To Web
Online Media Daily, Erik Sass - Tuesday, March 14, 2006
Revenue for online news portals is soaring, while print, TV, and rad ...
- Clear Channel Reaches A New Pinnacle: Elite Air Travelers
MediaDailyNews, Erik Sass - Monday, March 13, 2006
Clear Channel Airports this morning announced a new program placing outdoor a ...
- XM To Sell Ads, Sirius Revamps Lineup
MediaDailyNews, Erik Sass - Friday, March 10, 2006
XM Satellite Radio Thursday announced plans carrying advertising on four channels programm ...
- Researcher Finds Anti-Smoking Ads Freak Kids Out
MediaDailyNews, Erik Sass - Thursday, March 9, 2006
New academic research indicates that adolescents ages 12-14 respond much more emotional ...
- Damages Seen As Unlikely In CBS' Stern Suit
MediaDailyNews, Erik Sass - Wednesday, March 8, 2006
In a report upgrading Sirius stock from an unfavorable "sell" to middli ...
- Six Flags To Run Cinema Ads For Summer Season
MediaDailyNews, Erik Sass - Tuesday, March 7, 2006
Six Flags announced Monday that it will introduce branded entertainment ads ...
- Arbitron Takes A Beating, Tries To Spin Nielsen Pull-Out
MediaDailyNews, Erik Sass - Friday, March 3, 2006
The price of Arbitron's stock tumbled nearly 10 percent Thursday in i ...
- Merrill Lynch Panel Predicts Upfront Will Be Different, More Flexible
MediaDailyNews, Erik Sass - Friday, March 3, 2006
An advertising panel of senior execs hosted by Merrill Lynch--including media exe ...
- Radio Reports Healthy Ad Quarter, Buyers React Skeptically
MediaDailyNews, Erik Sass - Thursday, March 2, 2006
Top radio buyers expressed skepticism following Wednesday's release of Radio Advertising Bure ...
- Rolling Stone Rolls Into China
MediaDailyNews, Erik Sass - Thursday, March 2, 2006
Rolling Stone announced Wednesday that it is opening up shop in Chin ...
- NBC as Viral Villain
OMMA Magazine, Erik Sass - Tuesday, March 21, 2006
"Lazy Sunday," an online spoof rap video created by "Saturday Night Live&quo ...