- 'Convergence' Poised To Trigger New Tech Ad Boom
MediaDailyNews, Erik Sass - Wednesday, May 31, 2006
The ad industry stands to benefit broadly from a coming wave ...
- ANA: Marketing Execs Grabbing Power
MediaDailyNews, Erik Sass - Wednesday, May 31, 2006
A new breed of marketing executive is taking the reins at so ...
- CNN: Visitors Tolerate Online Video Ads
Online Media Daily, Erik Sass - Wednesday, May 31, 2006
Visitors to CNN.com tend to allow online video ads to play ...
- After eBay Gets Nod, Others Join Media Trading e-Fray
Online Media Daily, Erik Sass - Tuesday, May 30, 2006
A committee of senior marketing executives chose eBay to provide the digit ...
- Stern Settles With CBS
MediaDailyNews, Erik Sass - Monday, May 29, 2006
The high-profile catfight between CBS Radio and shock jock Howard Stern end ...
- Consumers Warned About 'Red Flags' Of E-Mail Marketing
Online Media Daily, Erik Sass - Monday, May 29, 2006
With "best practices" still in flux for email marketers, Email Discount Networ ...
- Mag Bag: DVDs At Newsstands Have Bright "Future"
MediaDailyNews, Erik Sass - Friday, May 26, 2006
Bundling CDs with magazines has provided a leg up at the newsstan ...
- Major Marketers Underestimate Spam Risk
Online Media Daily, Erik Sass - Thursday, May 25, 2006
SCOTTSDALE, AZ--The CAN SPAM Act that went into effect in January 20 ...
- Marketers Still Struggling With Viral Strategies
Email Insider, Erik Sass - Wednesday, May 24, 2006
Major marketers are still coming to grips with viral marketing, it beca ...
- Email Pros Call For Restraint, Greater Coordination
Online Media Daily, Erik Sass - Wednesday, May 24, 2006
SCOTTSDALE, AZ - Email marketers who don't want to alienate their audien ...
- Email Guru Pushes Data, Warns Against Paralysis
Online Media Daily, Erik Sass - Wednesday, May 24, 2006
SCOTTSDALE, AZ - Many email marketers are neglecting their medium's most usef ...
- Email Insiders: Reputation Is Everything
Email Insider, Erik Sass - Tuesday, May 23, 2006
SCOTTSDALE, AZ--As spam continues to aggravate Internet-savvy consumers of all stripes, a ...
- Building Email Lists: Content Is King
Online Media Daily, Erik Sass - Tuesday, May 23, 2006
SCOTTSDALE, AZ -- Email marketers should mix promotional and editorial content. Th ...
- RIAA Lawsuit Against XM 'A Stretch'
MediaDailyNews, Erik Sass - Monday, May 22, 2006
The lawsuit brought by the Recording Industry Association of America (RIAA) again ...
- Internet Impacting Fortunes Of Regional Papers
Online Media Daily, Erik Sass - Monday, May 22, 2006
Circulation data released earlier this month by the Audit Bureau of Circulatio ...
- Slow Upfronts Good For Radio, Says Interep
MediaDailyNews, Erik Sass - Friday, May 19, 2006
Radio has a good shot at grabbing dollars held in reserve ...
- Mag Bag: Consumer Reports Tells Women To ShopSmart
MediaDailyNews, Erik Sass - Friday, May 19, 2006
In what could be an industry first, on Monday the Consumers Uni ...
- Arbitron: On-Demand Follows Online Trends
MediaDailyNews, Erik Sass - Thursday, May 18, 2006
A study released Wednesday by research firm Arbitron traces the growth ...
- Arbitron: On-Demand Follows Online Trends
Online Media Daily, Erik Sass - Thursday, May 18, 2006
A study released Wednesday by research firm Arbitron traces the growth ...
- Telemundo Looks To The Internet
MediaDailyNews, Erik Sass - Wednesday, May 17, 2006
NBC-owned Hispanic TV broadcaster Telemundo is hewing close to the strategies ...
- Telemundo Looks To The Internet
Online Media Daily, Erik Sass - Wednesday, May 17, 2006
NBC-owned Hispanic TV broadcaster Telemundo is hewing close to the strategies ...
- TiVo Signs Upfront Deal With Interpublic Media
MediaDailyNews, Erik Sass - Tuesday, May 16, 2006
In an industry first, TiVo Inc. has signed a deal with Interpubl ...
- Azteca Puts New Accent On The 'Big 3' Networks
MediaDailyNews, Erik Sass - Tuesday, May 16, 2006
Though they sprinkled their upfront presentation with the obligatory Spanish phrases a ...
- Mag Ad Demand Rebounds In April, Auto Pages Falter
MediaDailyNews, Erik Sass - Tuesday, May 16, 2006
Magazine ad pages and revenue rose in April 2006 compared to t ...
- eBay Wins Bid To Test Online Media Buying System
MediaDailyNews, Erik Sass - Friday, May 12, 2006
Days after an ad industry task force unveiled plans to test ...
- Mag Bag: Marvel Mutates New Format -- 'Posterzines'
MediaDailyNews, Erik Sass - Friday, May 12, 2006
Fox and Marvel are partnering with Future publishers to produce X-Men "posterzine ...
- Gay Ad Market Tops $212 Million
MediaDailyNews, Erik Sass - Thursday, May 11, 2006
Ads with specifically gay-themed content generated $212 million in revenue in 200 ...
- Mags, TV To Face Off On The Net
MediaDailyNews, Erik Sass - Thursday, May 11, 2006
Digital video production techniques and broadband penetration will allow magazines to compe ...
- Magazine Execs Chart Plan To Challenge TV Online
Online Media Daily, Erik Sass - Thursday, May 11, 2006
Digital video production techniques and broadband penetration will allow magazines to compe ...
- Mobile Media Execs Predict Ads Will Supplant Subs
MediaDailyNews, Erik Sass - Wednesday, May 10, 2006
Fee-based media services of all kinds will increasingly give way to ad-support ...