- Mags Pick Up Steam, May Blow Off Soon
MediaDailyNews, Erik Sass - Thursday, August 31, 2006
Magazines are doing better than expected in terms of ad pages a ...
- Bloggers Accuse Mainstream Media Of 'Stealing' Couric Story
Online Media Daily, Erik Sass - Thursday, August 31, 2006
The cover story in Wednesday's New York Post has some bloggers cryi ...
- Canada's Toronto Star Tries Paperless Paper
MediaDailyNews, Erik Sass - Wednesday, August 30, 2006
The Toronto Star announced Tuesday it's launching a downloadable afternoon edition, t ...
- 'Toronto Star' To Launch Downloadable PM Edition
Online Media Daily, Erik Sass - Wednesday, August 30, 2006
Canada's biggest daily newspaper, The Toronto Star, will launch a downloadable afterno ...
- Affinity Gets Lowdown On Readers' Mag Choices, Ad Effectiveness
MediaDailyNews, Erik Sass - Tuesday, August 29, 2006
Media planners wondering where readers get magazines have a new measurement too ...
- Clear Channel Taps Aguilera As Online VJ
Online Media Daily, Erik Sass - Tuesday, August 29, 2006
In a significant expansion of its online video-on-demand offerings, Clear Channel Onli ...
- Study Finds CMO Tenures On Decline, Most At-Risk Execs
MediaDailyNews, Erik Sass - Monday, August 28, 2006
It's tough at the top. The average tenure of chief marketing office ...
- Arbitron Rolls Out Weekly Ratings in Houston, Buyers Wary
MediaDailyNews, Erik Sass - Monday, August 28, 2006
Buyers reacted to Arbitron's rollout of weekly radio ratings for its Portab ...
- MySpace Members Balk At Phony Profiles
Online Media Daily, Erik Sass - Monday, August 28, 2006
As MySpace and other social networking sites have grown, they have dra ...
- Events, Online Lead B-to-B Growth, Print Remains Flat
MediaDailyNews, Erik Sass - Friday, August 25, 2006
Ad revenue for business-to-business publications grew 1 percent in the fiscal ye ...
- Mag Bag: U.S. News College Issue Gets Most Ads Ever
MediaDailyNews, Erik Sass - Friday, August 25, 2006
U.S. News and World Report's 2007 issue ranking the nation's best colleg ...
- Online Leads B-to-B Revenue Growth
Online Media Daily, Erik Sass - Friday, August 25, 2006
Ad revenue for business-to-business publications grew 1 percent during the fiscal ye ...
- Newspapers Call ABC's Consolidated Media Report Unfit For Print, Reveal Their Own
MediaDailyNews, Erik Sass - Thursday, August 24, 2006
A day after an influential trade magazine introduced a promising new meth ...
- Facebook Taps Microsoft For Ads
Online Media Daily, Erik Sass - Thursday, August 24, 2006
Microsoft will provide ads to social networking site Facebook, the companies announc ...
- ABC Issues First Consolidated Media Report, Audits Both Print And Digital Audiences
MediaDailyNews, Erik Sass - Wednesday, August 23, 2006
In what could be the future for auditing the audiences of ma ...
- YouTube Launches Video Ad Platform
Online Media Daily, Erik Sass - Wednesday, August 23, 2006
Popular video-sharing site YouTube Tuesday unveiled new plans for monetizing its servi ...
- Marketers Place Accent On Hispanic Market
MediaDailyNews, Erik Sass - Tuesday, August 22, 2006
America's Hispanic population is growing by leaps and bounds: in 2005 ...
- Mag Bag: Branded Event? How About Hundreds?
MediaDailyNews, Erik Sass - Friday, August 18, 2006
Smithsonian magazine is partnering with TIAA-CREF to sponsor free entry to almo ...
- LiveWorld To Manage LandRover Social Network
Online Media Daily, Erik Sass - Friday, August 18, 2006
In its first community-monitoring job as part of a joint venture wi ...
- It's A Wrap, Newsday Publishes Final Chapter In Circ Scandal
MediaDailyNews, Erik Sass - Thursday, August 17, 2006
Newsday closed the final chapter in its circulation audit scandal Wednesday wi ...
- Radio Still Hasn't Hit Bottom
MediaDailyNews, Erik Sass - Thursday, August 17, 2006
The radio business is in bad shape--and shows no signs of getti ...
- Making Education Pay... With Ad-Supported e-Textbooks
MediaDailyNews, Erik Sass - Thursday, August 17, 2006
Freeload Press, a publisher of e-textbooks downloadable in PDF format, announced Wednesd ...
- Wal-mart Has Something In-Store For Saatchi, Broader Agency Search Continues
MediaDailyNews, Erik Sass - Wednesday, August 16, 2006
In a move separate from Wal-mart's ad agency search, the mass retail ...
- Teletrax To Track Direct Response TV Ads
MediaDailyNews, Erik Sass - Wednesday, August 16, 2006
Teletrax, a TV measurement service, announced Tuesday that Direct Response Media h ...
- Fox Sports en Espanol Renews Soccer Rights
MediaDailyNews, Erik Sass - Wednesday, August 16, 2006
Fox Sports en Espanol has renewed its contract to broadcast the InterLi ...
- Alloy Launches Social Network for Activism
Online Media Daily, Erik Sass - Wednesday, August 16, 2006
Alloy Media and Marketing is partnering with an online social network f ...
- Claritas, Polk Deal Could Drive Cable Ad Buys
MediaDailyNews, Erik Sass - Tuesday, August 15, 2006
Claritas, a major source for consumer segmentation data used by advertisers a ...
- What Four Out Of Five Doctors Should Know About Their Waiting Rooms
MediaDailyNews, Erik Sass - Tuesday, August 15, 2006
Enforced leisure in waiting rooms is good news for magazine advertisers, accordi ...
- Google Gains Ground On Yahoo
Online Media Daily, Erik Sass - Tuesday, August 15, 2006
Yahoo is falling farther behind Google in the battle for consumer awarene ...
- More FCC Woes For XM
MediaDailyNews, Erik Sass - Monday, August 14, 2006
In another blow for XM Satellite Radio, the broadcaster announced last we ...