- ANA Blasts Research Calling For Ban On DTC TV Ads
Marketing Daily, Erik Sass - Wednesday, January 31, 2007
[Pharmaceuticals] The controversy over direct-to-consumer drug advertising is heating up, and it ...
- From Times To Times: Baquet Moves From LA To NY
MediaDailyNews, Erik Sass - Wednesday, January 31, 2007
The Los Angeles Time editor fired by the Tribune Co. for insubordinati ...
- Bitter Pill: Docs, Ad Industry Clash Over Direct-to-Consumer Ads
MediaDailyNews, Erik Sass - Wednesday, January 31, 2007
The controversy over direct-to-consumer drug advertising is heating up, pitting pharmaceutical manufacture ...
- Gawker Vet Readies New Blogs
Online Media Daily, Erik Sass - Wednesday, January 31, 2007
Aiming to appeal to a broader consumer audience, Elizabeth Spiers is prepari ...
- Houston, We Have Lift Off: Portable People Meter Earns Accreditation
MediaDailyNews, Erik Sass - Tuesday, January 30, 2007
Arbitron reached a major milestone in its campaign to introduce ratings fr ...
- Yes, That Billboard Is Talking To You
MediaDailyNews, Erik Sass - Tuesday, January 30, 2007
"Minority Report" isn't sci-fi. Like the futuristic mall displays that recognize consume ...
- Study Finds Race Big Factor in Media Views
MediaDailyNews, Erik Sass - Tuesday, January 30, 2007
A national survey of more than 19,000 adults by Mendelsohn revealed so ...
- Hachette Owner Cuts Hundreds Of Jobs At French HQ
MediaDailyNews, Erik Sass - Monday, January 29, 2007
The owner of Hachette Filipacchi, Lagardère SCA, announced last Thursday that ...
- 2007: CEOs See More M&A, Could Impact Media Companies
MediaDailyNews, Erik Sass - Monday, January 29, 2007
An annual survey of chief executives at fast-growing private companies by PricewaterhouseCoope ...
- Time To Go: 18 Time4 Titles Bought by Bonnier
MediaDailyNews, Erik Sass - Friday, January 26, 2007
Eighteen titles from Time4Media and Time Inc.'s parenting group have been purchas ...
- Mag Bag 2006: A Very Good Year for The Week
MediaDailyNews, Erik Sass - Friday, January 26, 2007
While most newsweeklies and monthlies are struggling with the same issues th ...
- Philadelphia Inquirer Champions New Plan To Revive Newspaper
MediaDailyNews, Erik Sass - Thursday, January 25, 2007
First comes the bad news. Then comes the touted revamp. After weatheri ...
- Murdoch Joins Chandler Bid For Tribune
MediaDailyNews, Erik Sass - Thursday, January 25, 2007
Australian media titan Rupert Murdoch is in buyer mode. He has team ...
- LA Times Unveils New Web Strategy
Online Media Daily, Erik Sass - Thursday, January 25, 2007
Los Angeles Times editor James O'Shea Wednesday outlined a new model f ...
- 'Marketing Services' Fuel Meredith, Growth Surpasses Publishing, TV Sales
MediaDailyNews, Erik Sass - Wednesday, January 24, 2007
Meredith Corp., publisher of magazines like Better Homes and Gardens and Ladie ...
- Big Screen Gets Bigger: Cinema Ad Firms Expand, Announce New Deals
MediaDailyNews, Erik Sass - Wednesday, January 24, 2007
Two major players in the growing cinema-advertising industry just announced new partnershi ...
- MySpace To Post Amber Alerts
Online Media Daily, Erik Sass - Wednesday, January 24, 2007
MySpace will begin distributing information on Amber Alerts about missing children ...
- Muslim Girls Get Teen Magazine
MediaDailyNews, Erik Sass - Tuesday, January 23, 2007
There are about 400,000 teenage Muslim girls in the United States--now th ...
- Be Rich and Multiply: Mags For Affluent Readers Soar
MediaDailyNews, Erik Sass - Tuesday, January 23, 2007
Money talks. The number of magazines targeting affluent consumers increased almost fivefo ...
- When Ads Attack: A YouTube Windfall
MediaDailyNews, Erik Sass - Monday, January 22, 2007
Last Wednesday, a freak gust of wind loosed a barrage of field-si ...
- RIAA Lawsuit Against XM To Proceed
MediaDailyNews, Erik Sass - Monday, January 22, 2007
Turn up your dial. A U.S. district judge has allowed a maj ...
- Paper Tigers: Chandlers Bid For Tribune
MediaDailyNews, Erik Sass - Friday, January 19, 2007
Tribune gave a going-away party--and almost no one came. After a distinct ...
- The Sliceman Cometh: Time Inc. Cuts 289
MediaDailyNews, Erik Sass - Friday, January 19, 2007
Time Inc. outdid the most pessimistic industry predictions in its most rece ...
- Mag Bag: Reader's Digest Turns To Grad Students
MediaDailyNews, Erik Sass - Friday, January 19, 2007
Who says journalism school is pointless? Over the last few months, Reader ...
- YouTube Streams Sundance Festival Clips
Online Media Daily, Erik Sass - Friday, January 19, 2007
YouTube, the popular online video file-sharing site, is partnering with the Sundan ...
- Superlative Bowl: Big Game Grows Even Bigger, Full Of Ads
MediaDailyNews, Erik Sass - Thursday, January 18, 2007
To date, CBS has met with some difficulties in selling Super Bo ...
- Is Tribune Sale Stalled By Online Ad Market?
MediaDailyNews, Erik Sass - Wednesday, January 17, 2007
It may be the big sale that never happens. A pessimistic no ...
- Zim2, U.S. Army To Send Branded Message: Stay In School
MediaDailyNews, Erik Sass - Wednesday, January 17, 2007
The U.S. Army and youth-marketing company Zim2 (pronounced "Zim Squared") are planni ...
- Big Pubs To Staff: Happy New Year, You're Fired!
MediaDailyNews, Erik Sass - Tuesday, January 16, 2007
Big-print media publishers are wielding axes this week, laying off employees ...
- Private Equity Transforms Media Biz, '06 Set Record
MediaDailyNews, Erik Sass - Monday, January 15, 2007
2006 was a blockbuster year for private equity, with big implications f ...