- 'Green Teens' Make Desirable Marketing Targets, Study Finds
Marketing Daily, Erik Sass - Tuesday, July 31, 2007
[Research] The Green Teen cohort trends slightly female, and 45% say th ...
- OVAB Forms Advisory Board
MediaDailyNews, Erik Sass - Tuesday, July 31, 2007
The Out-of-Home Video Advertising Bureau is reaching out to the advertising wor ...
- Jupiter: Green Teens Receptive To Appropriate Online Ads
MediaDailyNews, Erik Sass - Tuesday, July 31, 2007
Teens who care about the environment aren't just socially aware. They a ...
- Spanish Language Cable Market Takes Off
Around the Net In Media, Erik Sass - Monday, July 30, 2007
As negotiations in the $1.55 billion Spanish-language broadcast TV upfront wind dow ...
- Networks Embrace Place-Based Distribution
MediaDailyNews, David Goetzl, Erik Sass - Monday, July 30, 2007
TV broadcasters have announced a number of deals with place-based video networ ...
- Clear Channel 2Q: Radio Hangs Tough, Outdoor Booms
MediaDailyNews, Erik Sass - Monday, July 30, 2007
Clear Channel Communications, which owns Clear Channel Radio and Clear Channel Outdoo ...
- XM Losses Narrow, Revenues Increase
MediaDailyNews, Erik Sass - Friday, July 27, 2007
XM posted one of its best quarters yet as it heads in ...
- Mag Bag: MPA Counts 62 Digital Initiatives In 2Q
MediaDailyNews, Erik Sass - Friday, July 27, 2007
The Magazine Publishers of America has tallied up a record 62 n ...
- MPA Counts Record Number Of Digital Efforts
Online Media Daily, Erik Sass - Friday, July 27, 2007
The Magazine Publishers of America has tallied a record 62 new digit ...
- Meredith Posts 2Q Revs: Print Up, Broadcast Feels Pinch
MediaDailyNews, Wayne Friedman, Erik Sass - Thursday, July 26, 2007
Meredith Corporation--the publisher of well-known women's lifestyle titles, including Better Homes a ...
- Dial Back: XM Radio's Controversial CEO Exits In August
MediaDailyNews, Erik Sass - Thursday, July 26, 2007
Hugh Panero, the controversial CEO of XM Satellite Radio, will leave t ...
- NYTCO, Tribune Stumble In 2Q
MediaDailyNews, Erik Sass - Thursday, July 26, 2007
Two of the nation's largest newspaper publishers reported substantial drops in ...
- Interactive Bright Spot For NYT, Tribune
Online Media Daily, Erik Sass - Thursday, July 26, 2007
Interactive revenues were the lone relative bright spots for The New Yo ...
- Miller Partners With Ecast On Digital Jukeboxes
MediaDailyNews, Erik Sass - Wednesday, July 25, 2007
This summer, Miller Brewing is going interactive. A Starcom USA campaign ...
- Radio Buys: Cumulus Acquired By Private Equity
MediaDailyNews, Erik Sass - Tuesday, July 24, 2007
Private-equity's appetite for media companies appears to be insatiable. Cumulus Media ...
- Track the Knife: Plastic Surgery Shows Upset Doctors
MediaDailyNews, Erik Sass - Tuesday, July 24, 2007
Reality TV shows that deal with plastic surgery directly influence first-time patien ...
- Journal, Lee 2Q Revs: More Bad News for Newspapers
MediaDailyNews, Erik Sass - Tuesday, July 24, 2007
Journal Communications and Lee Enterprises both announced declines in overall revenue a ...
- XM, Sirius Offer A la Carte Programming To Aid Merger
MediaDailyNews, Erik Sass - Tuesday, July 24, 2007
After weathering months of criticism and regulator scrutiny, Sirius and XM fir ...
- Online Newspaper Audiences Up 7.7% From 2006
Online Media Daily, Laurie Petersen, Erik Sass - Tuesday, July 24, 2007
More than 59 million people on average--or 37.3% of all active Intern ...
- The Ups And Downs Of Office Media: Journal Banks On Elevators
MediaDailyNews, Erik Sass - Monday, July 23, 2007
The place-based video market is expanding at a feverish clip. The late ...
- BOA: XM-Sirius Merger Chances May Improve
MediaDailyNews, Erik Sass - Monday, July 23, 2007
Bank of America analyst Jonathan Jacoby is guardedly optimistic about the propos ...
- Bad News: Gannett, McClatchy and Dow Jones Report 2Q Earnings
MediaDailyNews, Erik Sass - Friday, July 20, 2007
Three leading newspaper companies reported their second-quarter results this week, and t ...
- Is Voice Recognition Future of Mobile Search?
MediaDailyNews, Erik Sass - Friday, July 20, 2007
Though it has a certain futurist appeal, it's far from certain th ...
- Mag Bag: NatGeo Is No. 1, Says Affinity
MediaDailyNews, Erik Sass - Friday, July 20, 2007
Global warming can be good news, at least for media companies. Accordi ...
- Roehm and Womack on 'Marketing 2.x'
MediaDailyNews, Erik Sass - Thursday, July 19, 2007
At a posh lunch hosted by Online Testing Exchange at the Peninsu ...
- Study Finds Consumers Don't Trust Mortgage Ads
Marketing Daily, Erik Sass - Wednesday, July 18, 2007
[Financial Services] Sixty-six percent of adults responding to a Harris Poll sa ...
- Media Movers: Print, Online Trade Execs
MediaDailyNews, Erik Sass - Wednesday, July 18, 2007
There is a shuffle going on in the top tiers of Intern ...
- Tune In: More Online Radio Ad Deals
MediaDailyNews, Erik Sass - Wednesday, July 18, 2007
Radio ad rep firms are scrambling to expand their online ad servi ...
- ABC Approves Integrated Audience Measure
MediaDailyNews, Erik Sass - Wednesday, July 18, 2007
The Audit Bureau of Circulations is set to begin incorporating data fr ...
- Nor A Borrower Be: Consumers Skeptical Of Mortgage Ads
MediaDailyNews, Erik Sass - Wednesday, July 18, 2007
Take note, media planners: American adults are increasingly skeptical of mortgage advertisin ...